01 — PROBLEM STATEMENT
Great venues, hard to compare.
Users struggled to find the right space, understand capacity and amenities, compare options, and complete a request with confidence. Content was dense, filters unclear, and steps felt fragmented across the journey.
02 — USER PERSONA
Organizers under time pressure.
ORGANIZERFatima, 29 · Event coordinator
Needs date, capacity, location and price in one scan. Wants to shortlist 3 venues and request fast.
ADMIN — REVIEWERQF venues team
Needs complete, structured requests to approve quickly without back-and-forth on missing details.
03 — SOLUTIONS
Search, compare, then commit.
Guided search
Where, when, how many — surfaced up front with plain language and smart defaults.
Comparable cards
Capacity, amenities, location and availability in identical hierarchy for fast scanning.
Stepped request
Details → requirements → review. Progress visible, errors inline, no dead ends.
