01 — PROBLEM STATEMENT
Families needed answers, not a maze.
A school website serves very different visitors at once: parents comparing schools, current families paying fees and booking transport, students looking for the library. Key tasks were buried and the school’s character was hard to feel. The brief: one clear front door that routes each audience to the right place while showing what school life is really like.
Draft wording based on the page content — Siddhi to confirm the real brief, role and timeline.
02 — USER PERSONA
Three visitors, one home page.
Wants curriculum, admissions dates and a real feel for the campus before they ever visit.
Wants parent portal, fee payment, transport and announcements within one click of the home page.
Wants the library, student life and events — and a site that feels like their school, not a form.
03 — SOLUTIONS
Clear routes, real school life.
Parent portal, online registration, fee payment, library, transport and alumni sit in one scannable section right after the hero.
Six visual doorways — admissions, academics, campus life, student experience, community and BPS Qatar — so no visitor needs to know the site map.
Academic stages, student life in motion, the campus and community stories give the school personality, backed by a clear admissions call to action.
